CEO Talk XXV : Frans Budi Pranata (CFO & Service Director of Zalora Indonesia) + Tax Amnesty Workshop

CEO Talk XXV : Frans Budi Pranata (CFO & Service Director of Zalora Indonesia) + Tax Amnesty Workshop

“E-Commerce Trends in 2016″

Wednesday, 18 November 2015

Resto Plan B (Spanish Resto)

Jl. Tentara Pelajar, Rukan Permata Senayan Blok D No.25-26



Bp. Frans Budi

Bp. Frans Budi studied at Kaizen School of Business Management. He then started his career in various prominent multinational companies such as EY, Perfetti Van Melle, Frisian Flag Indonesia, Maitland-Smith, American Standard Indonesia. 2008-2009 he then served as President Director of Guiness Beer Indonesia. 2009-2011 he served as group retail controller at Alghanim Retail. Last position before entering Zalora is 2011-2013 as CFO at Yuppy Indo Gelly Gum.

During his first days of his career in Zalora, Zalora was suffering from backbone system issues. With strong base of accounting and operational management, Bp. Frans Budi is the perfect man for the job. He managed to revolutionize and reorganize Zalora’s SOP and accounting system. These days, under his leadership, Zalora managed to reach 200k visitors each day, 380k Kakao users, 2,5million LINE users, 1million FB users, 27k Twitter and growing. With warehouse size of 15,000m2 warehouse storing up to 1,8million items for sale, Zalora is determined to be the largest fashion online retailer in Indonesia.


Mr. Zac Lucas

As partner of Wragge Lawrence Graham & Co LLP, Zac is the head of Private Capital based in Singapore.

Zac has over 15 years of experience in advising on all areas of international private client law, including cross border estate and succession planning, creation of private family trusts including discretionary, life interest and reserved power trusts, as well as commercial trusts, including employee benefit, pension and unit trusts.

Zac has a particular expertise in advising business families on all areas of family and business governance planning, and as a result his clients include some of the most well established business families in the region.

Zac is a principal member of the Wragge Lawrence Graham team advising on the OECD Common Reporting Standards (CRS), and as a result has been engaged by a number of wealthy individuals, families and financial institutions to advise in relation to CRS.

Zac is a admitted to practice law in the UK (England & Wales), British Virgin Islands and Anguilla.


Ibu Sri Wahyuni Sujono

Sri has had over twenty six years of experience of tax consulting/lawyer with Arthur Andersen, Ernst and Young Indonesia and SF Consulting. As the coordinator of the Financial Services group in Arthur Andersen, Sri has been involved in the restructuring and mergers / acquisitions of major banks and companies where she dealt almost exclusively with MNCs.

SF Consulting itself is member firm of Crowe Horwath International – one of the leading accounting and advisory Crowe Horwath International is a global multi-disciplinary professional services firm headquartered in New York, an international accounting firm ranked No. 5 in Asia Pacific, International Accounting Bulletin, 2013.

Her experience has led her expertise in areas such as Tax Litigations, Transfer Pricing, Tax Planning and Tax Restructuring.

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